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In 2026, "Girl Toys" aren't just a colour palette; they’re a vibe. If you want to impress a kid who’s grown up in the age of unboxing videos, you have to hit the right aesthetic.

Friends, the wait is over. It’s January 2026, and the Burger Gods have smiled upon the UK once again. McDonald’s has finally brought back plastic toys, in the form of TMNT x Hello Kitty.

It’s Tuesday night. You’re clearing out the school bag, and there it is - a neon-green envelope smelling faintly of yogurt. It’s an invite for Theo’s birthday party this Saturday. What are you gonna buy?

"Put the iPad down." If you’re a parent in 2025, you’ve probably said that phrase about four thousand times. We say it too. In fact, that specific phrase is pretty much the reason you’re reading this right now. Hi. We’re Mark and Sophie. We’re the parents behind Toykick, and we have a confession to make: We are tired of the doomscroll.